The latest urfuture news
Meet Our New Co-Founder & CGO: Holly Hobbs
June 16, 2025
Holly Hobbs, founder of Apprentivia and a leading voice in Gen Z career attraction, has joined urfuture as Co-Founder & Chief Growth Officer. With a track record of turning viral social content into real career outcomes for brands like British Gas and BT, Holly will now lead urfuture’s growth, employer campaigns, and Gen Z attraction strategy to scale the platform across the UK and beyond.
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Big News: urfuture Acquires Apprentivia,
June 16, 2025
urfuture has officially acquired Apprentivia, the UK’s leading social-first apprenticeship marketing agency, to transform Gen Z hiring. By combining urfuture’s data-driven job matching platform with Apprentivia’s proven success in storytelling and social media attraction, the merged company is redefining how young people discover, engage with, and secure careers.
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Jayel Williams is now officially a Co-Founder of urfuture!
June 16, 2025
Jayel Williams is now officially a Co-Founder, joining Tom Keighley at the helm. In just 7 months, she’s transformed our ops, built scalable systems, and helped get us launch-ready. With deep experience in tech ops, Jayel now drives the engine behind our platform as we scale and reshape how Gen Z connects to jobs. This marks a major step forward. Let’s go!
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urfuture Raises £650,000 to Build the Future of Jobs
June 13, 2025
urfuture has raised £650,000 to rebuild the broken entry-level job market. We're scaling a platform that ditches CVs, uses behavioural science to match Gen Z to the right roles, and gives employers a faster, smarter way to hire. This is the future of hiring, built for the next generation.
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We Built the UK’s Most-Watched Careers Channel
June 13, 2025
Gen Z finds careers through TikTok, YouTube, and creators, not job boards or fairs. urfuture built the UK’s most-watched careers channel by meeting them there, with real, engaging content. Now we turn views into job applications, helping employers reach and hire the right young talent, faster.
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The Matching Algorithm Driving the Future of Careers
June 13, 2025
urfuture replaces outdated CV-based hiring with a human-first, science-backed approach for Gen Z. Using 70+ behavioural data points, it matches candidates to careers they'll thrive in, boosting retention, reducing bias, and making early careers more inclusive.
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The Journey of urfuture
June 13, 2025
urfuture began with one question: Why doesn’t anyone help young people find jobs that truly fit them? Instead of fixing job boards, they built a science-backed matching engine that focuses on personality, motivation, and job fit, not CVs. With viral TikToks, expert partners, and a Gen Z-first approach, the platform now connects candidates to careers they’ll thrive in and helps employers hire with confidence and speed.
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