The Journey of urfuture

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‍Why we started with one big question: “Why doesn’t anyone help young people figure out what job actually suits them?”

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Let’s be real. The reason early careers hiring is so broken isn’t because Gen Z aren’t ambitious. It’s because they’re lost.

No one’s ever helped them figure out what they’re good at and what they care about.

So what happens?

They panic-apply to 50 roles they don’t understand. Ghost interviews. Drop out mid-process. Quit in month one.

And your TA team? Swamped with low-intent CVs, making calls that don’t stick.

That’s the system we inherited. And it’s the one urfuture was built to replace.

Phase 1: The “This Is Broken” Moment 💥

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We saw the gap first-hand.

Young people applying to jobs they don’t want. Employers overwhelmed with noise, not talent. CVs deciding who gets in, instead of who’s actually a fit.

We weren’t going to fix that with another job board. We needed a whole new system, one that starts with the individual, not the application.

Phase 2: Building the Matching Engine 🧠

Before we built the tech, we built the science.

We partnered with a Chartered Psychologist and developed the UK’s first valid job matching algorithm built for young people.

It doesn’t care what school you went to. It cares how you think, what motivates you, and where you’ll perform best.

We measure:

• Personality

• Basic Needs

• Job Motivators

• Job Satfisfaction

And we match it to real careers, in seconds.

Candidates don’t just find jobs, they get clarity. And that changes everything.

Phase 3: Raising to Scale 🚀

We knew we were onto something big, because no one else was solving this our way.

So we raised investment. Not to build another job platform no one needs. To build infrastructure for the future of hiring.

Phase 4: Building the Squad 🤝

We brought in product builders and Gen Z creators. People who’d either lived the problem or fought it daily. Just a team that wanted to help more young people get into jobs they’d actually stay in.

Phase 5: Going Where Gen Z Actually Are 📱

We didn’t start with ads. We started with TikToks.

And the response? Wild.

• 100M+ views

• 40k+ followers

• 15,000 career match completions before we even launched the product

Because when you speak their language,  and give them tools that work, Gen Z shows up.

Phase 6: Platform = Live

We launch the full platform in June  and it flips the script.

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🔍 For candidates
A personalised-first, career advice led, app-based job experience.
More TikTok than LinkedIn.
Real matches. No confusion.

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🛠️ For employers
An engine built to:

• Attract Gen Z with social-first reach

• Match candidates based on actual fit

• Cut time to hire by 40%

• Increase diversity and retention from day one

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So what did we build, really?

Not just an app.
Not just a platform.
Not even just a new hiring method.

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We give young people the tools to find jobs that actually match who they are, not just what’s on their CV. And we gave employers a way to hire with confidence, not guesswork.

The Future Is Ours To Take 🌍

If you’re still hiring off paper CVs, job board filters, and email chains, you’re not just behind.
You’re invisible to Gen Z.

We’re here to change that.

So if you’re ready to:

• Get more diverse, high-intent applications

• Stop wasting time on mismatched hires

• And start building early careers pipelines that retain…

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You know where to find us.

→ Book a demo
→ See how the match works
→ Follow us on LinkedIn