Big News: urfuture Acquires Apprentivia, The Gen Z Talent Game Just Leveled Up

If you’ve been watching how fast we’re building, here’s your next plot twist…

urfuture has officially acquired Apprentivia, the powerhouse behind some of the UK’s most impactful apprenticeship attraction campaigns.

Why?

Because the future of hiring isn’t about job boards.
It’s about community, content, and career clarity and Apprentivia has been leading that charge from day one.

Why Apprentivia?

Let’s be blunt.

• 66% of 16–20-year-olds use social media to find a job

• 47% of apprentices drop out early

• And most employers are still showing up with dusty webinars and careers fair stands no one wants to be at

Gen Z doesn’t want more noise.

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They want real insights, real people, and real stories on platforms they actually use.

That’s exactly what Holly Hobbs, founder of Apprentivia, built.

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From TikTok campaigns that spotlight apprentices, to behind-the-scenes tours, Q&As, and raw stories that actually explain the job Apprentivia made apprenticeships feel aspirational, visible, and relatable.

And the numbers don’t lie:

• 449,200 average campaign views

• 1,500+ clicks per campaign

• 45 hires for British Gas (20% of their cohort)

• 300% increase in female applicants

• Apprenticeship landing pages outperforming homepages

This is how you win Gen Z.

Why It Makes Sense for urfuture

Apprentivia wasn’t just aligned with our mission.
It was already doing the work.

While we’ve been building the UK’s most-watched careers platform (100M+ views, 50k+ on socials), Holly was out there proving that storytelling and social-first attraction drive real hiring results.

Bringing these two brands together is about one thing:
Creating the go-to destination for Gen Z careers and employer visibility.

From first scroll to first job, urfuture now owns the space.

What’s Next?

We’ve merged our companies.
And we’re hyped to share that Holly Hobbs is joining urfuture as a Co-Founder (full announcement coming soon).

She’ll be working alongside Tom Keighley to take everything we’ve built, the matching engine, the app, the social traction and supercharge it with the Gen Z attraction expertise that made Apprentivia the best in class.

Together, we’re scaling urfuture into:

• The #1 job app for Gen Z in the UK

• A global leader in social-first recruitment

• And the career platform this generation actually deserves

Most of the Job Market are still in 2009.
We’re building the future like it’s 2029.

Apprentivia built the blueprint for social-first attraction.
urfuture built the platform to scale it.

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Now we’re one team.
And we’re not just changing how young people apply.
We’re changing how they discover careers, find fit, and make moves that stick.

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The future’s not just coming.
We’re building it.

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Let’s go. 💥

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→ Learn how urfuture matches and attracts Gen Z
→ Want to partner with us? Let’s talk

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