Meet Our New Co-Founder & CGO: Holly Hobbs Joins urfuture 🚀

Big moves only. We’re buzzing to officially announce that Holly Hobbs has joined urfuture as Co-Founder & Chief Growth Officer. 💥

If you know the early careers space, you already know Holly.
If you don’t? You’re about to.

She’s the real deal, an ex-Microsoft Degree Apprentice turned founder, now leading the charge on how Gen Z discover, explore, and choose careers through content.

From apprentice to architect of Gen Z attraction

Before urfuture, Holly built Apprentivia a Gen Z-first employer branding agency that helped companies like:

• British Gas

• BT Group

• Volkswagen

• NHS

• Department for Education

‍

…not just post jobs but actually show up where young people are, in ways they care about.

Think:

• TikTok stories from real apprentices

• Day-in-the-life videos that demystify roles

• Q&As that actually answer what 17-year-olds want to know

• Campaigns that hit 600,000+ views, drive thousands of clicks, and build long-term trust

Her content didn’t just go viral. It converted.

She built a 44,000-strong youth community, changed how apprenticeships were perceived, and helped major brands tap into early careers talent at a whole new level.

Why this is a game-changer for urfuture

At urfuture, we’re not just here to match candidates to jobs. We’re here to rebuild the entire career discovery journey, making it social, smart, and actually Gen Z-ready.

And Holly’s vision is 100% aligned with that.

She’s spent the last few years doing what most of the market still hasn’t figured out:
👉 Turning social media into the most effective, authentic early careers attraction tool out there.

‍

Now, as our Chief Growth Officer, she’s going to help scale that work across:

• Gen Z Attraction strategy

• Employer campaigns

• Growth marketing

• Community & partnerships

• 🇬🇧 And take urfuture to #1 in the UK (and beyond)

Holly’s mission? Same as ours.

Help young people actually understand their options.
Make employers actually visible in the feed.
And turn digital content into real-life career outcomes.

From Microsoft to British Gas. From TikTok to top-tier hires. From first-gen apprentice to Co-Founder of the UK’s fastest-growing Gen Z careers platform.

This is the full circle moment.
And we’re just getting started.

Welcome, Holly. Let’s build the future of work.

→ Follow Holly on LinkedIn
→ See how we help employers attract & match Gen Z
→ Want to work with us? Let’s talk

‍